“Finding north.”
Diagnosing the aliment and refining the dose.
In 2017, by Zev and Aaron envisioned a predictive sales solution. One that would aggregate all enterprise sales activities, captured from emails, calendars, and revenue management solutions into insights. These insights would be converted to proprietary and actionable sales opportunities. Aaron ascended to CEO, and success came in fast and furious, the company grew from a few employees to over 500 in relatively short order. Talented individuals were hired or promoted across senior leadership; yet, morale was low, and leadership talent was perceived as spotty. Confusion and grumblings were persuasive among the ranks, the leadership group seemed largely “out of touch".
“We are working very, very hard, and I want to ensure our people to understand that. We have great numbers to prove that we know what we are doing. I’m not sure, where we went wrong? And how do we manage the expectations of a growing Gen Z workforce?”
Collaborating with Yard, Aaron spearheaded an internal shift on his “VUCA” environment. We supported Aaron, and his leadership team in developing a build-to-suit strategic plan to engage their teams and scale their impact with the governing board and rank-in-file. We encouraged pauses which converted . . . action to reflection, mandates into a mission, and their unwavering corporate commitments to an enduring organizational vision. All team members were pulled into the future “VUCA” with clarity on “vision”, “understanding” of direction, “clarity” on purpose and tools to help “adapt” to the dynamism of hyper-growth. We supported senior leadership on common purpose and goals.
“I was a skeptic, for sure. I really believed I knew my whole business, and while I do know my business and how to grow our products. Reality is, I needed help in attending to the building blocks of our business, focus on our vision and where we’re headed. We were operating the business play-by-play. The team really gave me honest support, and shuffled my thinking.”
